Case studies
Strategy, campaign, funnel, result.
Example engagements showing how we work, industry by industry. Figures are illustrative examples, not actual client results or guarantees.
Dental
Increase booked consultations while lowering cost per booking.
Sample Client ALead volume was steady but few enquiries became booked implant consultations.
+47%
Booked consults
-28%
Cost per booking
82%
Show rate
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Home Services
Turn more search demand into booked jobs.
Sample Client BPaid search traffic was high but calls were going unanswered after hours.
+39%
Booked jobs
91%
Answer rate
-24%
Cost per job
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E-commerce
Scale revenue while protecting contribution margin.
Sample Client CScaling spend reduced profitability and repeat purchases were low.
+62%
Revenue
3.8x
ROAS
+21%
Repeat rate
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SaaS
Increase sales-qualified pipeline from paid channels.
Sample Client DDemo requests came from companies outside the target market.
+44%
SQLs
-19%
Cost per SQL
+58%
Pipeline
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Real Estate
Attract buyers who are ready to act within the next 90 days.
Sample Client EPortal listings generated clicks but agents spent hours on enquiries that were months from buying.
+51%
Qualified buyers
+34%
Viewing bookings
-22%
Cost per viewing
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Fitness
Grow full memberships, not just trial passes.
Sample Client FIntro offers brought trial sign-ups, but few converted to full memberships.
+43%
Full memberships
78%
Trial show rate
-19%
Cost per member
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Professional Services
Build a dependable channel for booked discovery calls.
Sample Client GA consulting firm relied entirely on referrals and had no predictable way to win new clients.
+57%
Discovery calls
-26%
Cost per call
41%
Proposal rate
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Hospitality
Fill midweek seats and smooth out reservation volume across venues.
Sample Client HThree venues shared one generic campaign, and weekend covers were unpredictable.
+38%
Midweek covers
-31%
No-shows
+17%
Return visits
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How to read these
What every study has in common.
Different industries, different budgets, same structure. These are the principles that run through every engagement on this page.
The situation comes first
Every study starts with the problem the business actually had—not the channel we happened to sell. The right channel is a conclusion, not a starting point.
The funnel is the strategy
Ads, pages, qualification and follow-up are one system. Each study shows the full path from first click to booked outcome, because that path is where results are won or lost.
Follow-up is marketing
Speed-to-lead, reminders and nurture appear in almost every study. What happens after the enquiry usually matters more than the ad that produced it.
Figures are illustrative
These are example engagements that show how we work. The numbers are realistic illustrations of the patterns we optimise for—not verified client results or guarantees.
Questions
Case study FAQs.
Are these real client results?+
No. These are illustrative example engagements that show how we structure campaigns, funnels and follow-up. The figures are realistic examples of the patterns we optimise for, not verified client outcomes. As client work is published with permission, it will be clearly identified.
Why show examples instead of a portfolio?+
Because the thinking is the product. A logo list tells you who trusted an agency; a worked example tells you how the agency approaches a problem like yours—which is far more useful when you're deciding who to talk to.
How do I know which example fits my business?+
Start with your industry, then look at the challenge rather than the numbers. If the situation described sounds familiar, the approach probably transfers—even if your budget or market is different.
What would a real engagement look like?+
It starts with a growth audit: we review your current marketing, identify the biggest opportunities and agree what to fix first. From there, the work follows the same structure these examples show—strategy, campaign, funnel, follow-up, measurement.
Want results like these—real ones?
Start with a growth audit. We'll review your marketing and show you where the biggest opportunities are.