01
Keep knowledge reviewable
The assistant's source material needs an owner and an update process. Changes to prices, services or policies should be reviewed before they appear in a response.
SHARP LYNX / Marketing services
AI Chatbots & Assistants
Respond to routine questions while keeping real people in control.
What this means for your business
Useful conversational assistants for FAQs, lead qualification and human handoff.
An assistant should answer the questions it has reliable information for and know when to involve a person. We build around approved knowledge and a defined task, such as explaining services or collecting a booking request, rather than letting the assistant make business commitments on its own.
Is it the right next step?
Useful for repeat questions and simple qualification tasks with clear answers. Sensitive advice, uncertain cases and unusual customer requests should remain with a human.
Find your starting pointThe problem
Where performance leaks.
Repetitive enquiries taking time from valuable conversations.
After-hours questions going unanswered.
The decisions behind the work
A closer look at the strategy.
02
Design uncertainty and handoff
A missing answer should lead to a useful fallback or human contact, not a confident guess. We define when to stop collecting information and pass the conversation on.
03
Check real conversation scenarios
We test routine questions, ambiguous requests and attempts to push beyond scope. Quality review continues after launch because customer language and business details change.
Our approach
How we build it.
01
Knowledge design
Build a reviewed knowledge base using approved business information.
02
Conversation flows
Set qualification questions, booking steps and clear escalation rules.
03
Safeguards
Limit sensitive data collection and test accuracy, fallback behavior and human handoffs.
A practical start
What we need
from your team.
Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.
- Approved FAQs and current business information
- Allowed tasks and topics to avoid
- Escalation contacts and availability
- Privacy rules and integration requirements
Included
What you get.
- Use-case discovery
- Knowledge base setup
- Website chat flows
- Lead qualification
- Booking integration
- Human escalation
- Quality review
Workflow example
A typical campaign cycle.
- 01Define scope
- 02Prepare knowledge
- 03Build conversations
- 04Connect handoffs
- 05Test responses
- 06Monitor quality
Measurement, not guesswork
Know what the numbers mean.
We monitor answer quality, completed tasks and successful human handoffs. AI can still make mistakes; the system is designed to limit their impact, not claim perfect accuracy or replace all support.
- Live dashboard with spend, leads, CPL and conversion rate
- Weekly performance notes with what changed and why
- Monthly review of strategy, tests and next priorities
growth.console / last 30 days
Illustrative sample dataLeads
1,284
▲ 18.2%
CPL
$24.10
▼ 9.4%
ROAS
4.6x
▲ 0.7x
Revenue
$148k
▲ 22%
Spend
$30.9k
▲ 6.0%
Conv. rate
6.8%
▲ 1.2pt
Traffic
42.7k
▲ 11%
Appointments
214
▲ 15%
Traffic vs leads● leads
Funnel performance
Traffic
100%
Leads
46%
Qualified
28%
Appointments
17%
Customers
9%
Weekly spend
FAQ
AI Chatbots & Assistants questions.
Can an assistant replace human support?+
No. It handles defined routine tasks and should escalate complex, sensitive or uncertain questions to your team.
Can the assistant quote prices or make promises?+
Only within an explicitly approved scope and current source information. Where pricing or eligibility needs judgment, the assistant should collect the minimum context and hand the request to your team.
Connect the next piece
Related services.
Lead Generation
End-to-end systems that attract, capture and qualify leads your sales team actually wants.
Marketing Automation
CRM workflows, lead routing and follow-up that run reliably in the background.
CRM & Sales Automation
Connected pipelines, lead scoring and sales handoffs that remove repetitive admin.
Let's talk about ai chatbots & assistants.
Tell us what is working, what is getting in the way and what a useful next step would look like for your business.