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SHARP LYNX
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SHARP LYNX / Marketing services

Meta Advertising

Facebook and Instagram campaigns engineered for qualified leads, not vanity reach.

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What this means for your business

Facebook and Instagram campaigns built around audience strategy, creative testing and clean tracking.

People rarely open Instagram planning to buy from a particular business. Your ad needs to make the offer relevant in a few seconds. We work on the message, audience and next step together, then use qualified enquiries or purchases to judge what deserves more budget.

Is it the right next step?

A useful fit when you have a clear offer, a defined customer and enough creative material to test. If your sales team cannot follow up or your landing page is broken, fixing those comes first.

Find your starting point

The problem

Where performance leaks.

Boosted posts and broad audiences that burn budget without producing customers.

Creative fatigue that nobody notices until costs have doubled.

Leads from instant forms that never pick up the phone.

The decisions behind the work

A closer look at the strategy.

01

Prospecting and retargeting

New audiences need a reason to care. Returning visitors often need a question answered. We separate these jobs so you can see what each audience contributes without treating every conversion as a new customer.

02

Creative testing with a purpose

We compare hooks, offers and formats in planned rounds. A video view is not the same as buying intent, so decisions consider what happens after the click as well as what attracts attention.

03

Tracking before scaling

Pixel and server-side events need to agree on what happened and avoid counting a purchase twice. We check key events before trusting campaign reports or increasing spend.

Our approach

How we build it.

01

Campaign structure

A clear prospecting, retargeting and retention structure so budget flows to what works.

02

Audience strategy

Broad, interest and lookalike audiences tested against first-party signals.

03

Creative testing

A structured pipeline of hooks, formats and offers, tested in controlled rounds.

04

Retargeting

Sequenced messaging for site visitors, video viewers and engaged users.

05

Lead generation

Messenger flows and instant forms with qualifying questions that filter intent.

06

Tracking

Pixel and Conversions API set up so the algorithm optimizes on real outcomes.

Consultants agreeing on customer journeys and project requirements

A practical start

What we need
from your team.

Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.

  • Access to your business portfolio and ad account
  • Approved product or service information and brand assets
  • A definition of a qualified enquiry or profitable purchase
  • Recent creative, sales feedback and consent requirements

Included

What you get.

  • Account audit and rebuild
  • Pixel + Conversions API
  • Audience research
  • Creative briefs and testing
  • Messenger and instant forms
  • Retargeting sequences
  • CRM lead sync
  • Reporting dashboard

Workflow example

A typical campaign cycle.

  1. 01Audience research
  2. 02Offer + creative angles
  3. 03Launch test campaigns
  4. 04Kill losers, scale winners
  5. 05Retarget engaged users
  6. 06Sync leads to CRM

Measurement, not guesswork

Know what the numbers mean.

We review cost per qualified lead, purchase economics and creative performance alongside CRM or store records. Platform attribution can include modeled activity and view-through credit; it is not an exact account of incremental sales.

FAQ

Meta Advertising questions.

What budget do I need for Meta Ads?+

It depends on your market and cost per lead. We recommend a test budget large enough to produce statistically useful results within a few weeks, and we will size it during the audit.

Do you create the ad creative?+

Yes. We write briefs, scripts and copy, and produce or coordinate static and video creative for testing.

Can you work with my existing ad account?+

Yes. We audit it first and keep what's working.

How do you deal with creative fatigue?+

We look for changes in cost, response and conversion quality, not frequency alone. A testing backlog gives us new angles to introduce without replacing every working asset at once.

Connect the next piece

Related services.

Funnels

Landing pages and conversion paths designed around one audience, one offer, one action.

Ad Creative & Content

Campaign concepts, copy and video scripts built for disciplined creative testing.

Analytics & Attribution

Reliable events, channel reporting and customer-level measurement for better budget decisions.

Let's talk about meta advertising.

Tell us what is working, what is getting in the way and what a useful next step would look like for your business.

Get a Growth Plan