01
Permission is part of the flow
We map how consent is captured, stored and checked before a message is sent. Opt-outs must affect later messages, not just the current campaign.

SHARP LYNX / Marketing services
Keep conversations moving with relevant, permission-based messaging.
What this means for your business
A reminder can be helpful; a stream of unexpected messages can damage trust. We connect permission-based WhatsApp and SMS messages to meaningful events, such as a booked appointment or requested follow-up, with clear preference and opt-out handling.
Useful when customers have given appropriate permission and timely messages support a real customer journey. A phone number in a spreadsheet does not establish marketing consent.
Find your starting pointThe problem
Prospects missing booking reminders.
Uncoordinated messages that frustrate customers.
The decisions behind the work
01
We map how consent is captured, stored and checked before a message is sent. Opt-outs must affect later messages, not just the current campaign.
02
Booking changes, replies and customer stages can make a scheduled message irrelevant. We define when to cancel or suppress a message and avoid duplicate sends across channels.
03
Numbers change and templates can be rejected. The workflow should surface delivery problems and provide a sensible handoff without repeatedly contacting someone through another channel.
Our approach
01
Design opt-in, preference and opt-out handling for your market and provider.
02
Build enquiry follow-up, appointment reminders and retention flows.
03
Connect messaging to CRM stages and avoid duplicate or mistimed sends.

A practical start
Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.
Included
Workflow example
Measurement, not guesswork
We review delivery, replies, attended bookings and opt-outs. Provider rules, regional requirements and customer consent affect what can be sent; delivery does not prove a message was read or caused a sale.
Leads
1,284
▲ 18.2%
CPL
$24.10
▼ 9.4%
ROAS
4.6x
▲ 0.7x
Revenue
$148k
▲ 22%
Spend
$30.9k
▲ 6.0%
Conv. rate
6.8%
▲ 1.2pt
Traffic
42.7k
▲ 11%
Appointments
214
▲ 15%
Funnel performance
Weekly spend
FAQ
Only contacts with appropriate permission should receive marketing messages. We review consent and platform rules before any campaign.
The journey can be coordinated, but channel permissions, template requirements and customer preferences differ. We do not assume consent for one channel applies to the other.
Connect the next piece
Lifecycle email and nurture sequences that turn leads into customers and customers into repeat buyers.
CRM workflows, lead routing and follow-up that run reliably in the background.
Connected pipelines, lead scoring and sales handoffs that remove repetitive admin.
Tell us what is working, what is getting in the way and what a useful next step would look like for your business.