An analyst reviewing channel performance and conversion charts

SHARP LYNX / Marketing services

Analytics & Attribution

Connect campaign spend to the outcomes that matter to your business.

What this means for your business

Reliable events, channel reporting and customer-level measurement for better budget decisions.

When every platform claims the same sale, adding the numbers together gives you a misleading result. We define the events that matter, check how they are recorded and create a reporting view that makes the differences between systems visible.

Is it the right next step?

Useful when you cannot confidently connect spend, leads and sales, or when reports disagree. Clear definitions and reliable events come before a more elaborate dashboard.

Find your starting point

The problem

Where performance leaks.

Multiple platforms claiming credit for the same sale.

Missing or duplicated conversion events.

The decisions behind the work

A closer look at the strategy.

Name the outcome clearly

A page visit, submitted form, qualified lead and sale are different events. We decide which ones guide optimization and which simply provide context.

Validate the event path

We test event firing, identifiers and duplicate handling across key journeys. Tag changes and new forms should be checked so a report does not silently change its meaning.

Choose a reporting reference

Platforms use different windows and models. We explain those differences and agree which records anchor business decisions instead of forcing every report to match.

Our approach

How we build it.

Measurement plan

Define events, business outcomes and a source-of-truth reporting model.

Implementation

Configure analytics, tag management and CRM conversion mapping with consent considerations.

Validation

Check event accuracy and document attribution limitations before interpreting results.

Consultants agreeing on customer journeys and project requirements

A practical start

What we need
from your team.

Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.

Analytics, tag management and ad account access
CRM or store outcome definitions
Consent and privacy requirements
Existing reporting questions and event documentation

Included

What you get.

Measurement audit
GA4 configuration
Tag management
Event validation
CRM conversion mapping
Reporting dashboards
Attribution review

Workflow example

A typical campaign cycle.

01Define outcomes
02Audit events
03Implement tracking
04Validate data
05Build reporting
06Review decisions

Measurement, not guesswork

Know what the numbers mean.

We compare campaign signals with CRM or transaction records and document gaps from consent, cross-device activity and modeling. Attribution supports decisions, but it is not proof that advertising alone caused every reported outcome.

Live dashboard with spend, leads, CPL and conversion rate
Weekly performance notes with what changed and why
Monthly review of strategy, tests and next priorities

growth.console / last 30 days

Illustrative sample data

Leads

1,284

▲ 18.2%

CPL

$24.10

▼ 9.4%

ROAS

4.6x

▲ 0.7x

Revenue

$148k

▲ 22%

Spend

$30.9k

▲ 6.0%

Conv. rate

6.8%

▲ 1.2pt

Traffic

42.7k

▲ 11%

Appointments

214

▲ 15%

Traffic vs leads● leads

Funnel performance

Traffic

100%

Leads

46%

Qualified

28%

Appointments

17%

Customers

Weekly spend

FAQ