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SHARP LYNX
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SHARP LYNX / Marketing services

Google Advertising

Capture people actively searching for what you sell, at a cost that makes sense.

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What this means for your business

Search and Performance Max campaigns that capture high-intent demand at the right cost.

Search advertising puts your business in front of someone already looking for an answer. The work is choosing which searches are worth paying for, giving those visitors a relevant page and checking whether the resulting calls or forms turn into business.

Is it the right next step?

Often a good starting point for businesses with existing search demand and a clear service or product. A small audience, low margin or weak offer can make paid search difficult even with a well-built account.

Find your starting point

The problem

Where performance leaks.

Broad match keywords pulling in irrelevant searches.

Ads sending traffic to a homepage instead of a focused landing page.

Conversion tracking that counts page views as wins.

The decisions behind the work

A closer look at the strategy.

01

Intent, not just keywords

A search for advice is different from a search to book a service. We group terms around that distinction, review actual search queries and maintain negatives to reduce irrelevant clicks.

02

A page that continues the search

The ad and landing page should answer the same question. We check that visitors can find the offer, understand the next step and contact you easily on a phone.

03

Choosing the campaign mix

Search provides useful control. Shopping or Performance Max may add value when feeds, creative and conversion data support them. We do not add a campaign type simply because it is available.

Our approach

How we build it.

01

Search

Tightly themed campaigns aligned to intent, with negative keyword control.

02

Performance Max

Used where it fits, with clean asset groups and audience signals, never as a black box.

03

Keyword strategy

Commercial-intent research mapped to offers and landing pages.

04

Landing pages

Dedicated pages that match the search and remove friction.

05

Conversion tracking

Calls, forms and offline conversions tracked through Google Tag Manager.

Consultants agreeing on customer journeys and project requirements

A practical start

What we need
from your team.

Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.

  • Read access to historical campaign results
  • Your service radius, priorities and capacity
  • Landing pages and conversion tracking access
  • Sales feedback on calls, quotes and booked work

Included

What you get.

  • Account audit
  • Keyword research
  • Search campaigns
  • Performance Max (where appropriate)
  • Ad copy and assets
  • Landing page recommendations
  • Conversion tracking
  • Search term management

Workflow example

A typical campaign cycle.

  1. 01Keyword + intent mapping
  2. 02Campaign build
  3. 03Landing page alignment
  4. 04Tracking verification
  5. 05Bid + budget optimization
  6. 06Search term pruning

Measurement, not guesswork

Know what the numbers mean.

Calls and form submissions are starting points. Where your systems allow it, qualified leads and sales are fed back into measurement. Changes in demand, competition and attribution settings can affect comparisons between periods.

FAQ

Google Advertising questions.

Search or Performance Max?+

Most accounts start with Search for control and clarity. Performance Max is added when there is enough conversion data and the right assets.

How fast will I see results?+

Search can produce leads within days, but meaningful optimization usually takes several weeks of data.

Can you reduce irrelevant calls from ads?+

We can review search terms, location targeting, ad wording and qualification steps. No campaign eliminates every unsuitable enquiry, but clear exclusions and feedback help us learn what to avoid.

Connect the next piece

Related services.

Funnels

Landing pages and conversion paths designed around one audience, one offer, one action.

Conversion Optimization

Research-led testing that improves the percentage of visitors who take action.

Analytics & Attribution

Reliable events, channel reporting and customer-level measurement for better budget decisions.

Let's talk about google advertising.

Tell us what is working, what is getting in the way and what a useful next step would look like for your business.

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