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SHARP LYNX
Business strategists discussing a customer and sales journey

SHARP LYNX / Marketing services

LinkedIn Advertising

Build qualified B2B pipeline with campaigns focused on the right accounts.

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What this means for your business

Reach decision-makers with account-focused campaigns and qualified B2B offers.

B2B advertising works better when the audience reflects how a buying decision is made. We use company and role criteria to reach relevant people, then shape an offer that makes sense for their stage—not just a form that gathers more downloads.

Is it the right next step?

A useful fit when you can identify buyers by professional role or account characteristics and the value of a customer supports the cost of acquisition.

Find your starting point

The problem

Where performance leaks.

Broad targeting reaching people without buying authority.

Lead magnets generating downloads but no sales conversations.

The decisions behind the work

A closer look at the strategy.

01

Choose a reachable audience

Narrow targeting can improve relevance but leave little room for delivery. We review audience size and buying roles before setting a campaign plan.

02

Match the offer to readiness

A guide, webinar and demo ask for different levels of commitment. We choose the next step based on the information the audience needs rather than forcing every visitor straight into sales.

03

Measure what sales accepts

Form fills need to be connected to account fit and opportunity status. Sales feedback helps us distinguish curious readers from useful business conversations.

Our approach

How we build it.

01

Account strategy

Map company size, roles and buying groups to a relevant offer.

02

Campaign delivery

Test sponsored content, lead forms and retargeting with clear qualification.

03

Sales alignment

Sync enquiries to your CRM and measure opportunities rather than downloads.

Consultants agreeing on customer journeys and project requirements

A practical start

What we need
from your team.

Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.

  • Target-account and buyer-role definitions
  • Sales cycle and opportunity criteria
  • Approved content or consultation offers
  • CRM access and sales feedback

Included

What you get.

  • Audience and account research
  • Sponsored content
  • Lead generation forms
  • Retargeting
  • CRM handoff
  • Pipeline tracking

Workflow example

A typical campaign cycle.

  1. 01Define accounts
  2. 02Shape the offer
  3. 03Build campaigns
  4. 04Qualify leads
  5. 05Sync to sales
  6. 06Review pipeline

Measurement, not guesswork

Know what the numbers mean.

We track qualified meetings, opportunities and pipeline alongside media costs. Long sales cycles mean a short campaign window may not capture eventual revenue, and attributed pipeline is not guaranteed closed business.

FAQ

LinkedIn Advertising questions.

Is LinkedIn right for every business?+

It is most useful when your buyers can be identified by company or professional role. We assess audience size and acquisition economics first.

Can LinkedIn work with a small budget?+

It depends on audience size, offer and customer value. We assess whether the available budget can generate useful learning before recommending LinkedIn as the first channel.

Connect the next piece

Related services.

Lead Generation

End-to-end systems that attract, capture and qualify leads your sales team actually wants.

CRM & Sales Automation

Connected pipelines, lead scoring and sales handoffs that remove repetitive admin.

Analytics & Attribution

Reliable events, channel reporting and customer-level measurement for better budget decisions.

Let's talk about linkedin advertising.

Tell us what is working, what is getting in the way and what a useful next step would look like for your business.

Get a Growth Plan