01
Agree on lead quality
We define the information sales needs to make a useful first call. Qualification can include location, timing, business fit or a specific requirement, without collecting unnecessary sensitive details.
SHARP LYNX / Marketing services
Lead Generation
Lead systems that deliver conversations, not just contact details.
What this means for your business
End-to-end systems that attract, capture and qualify leads your sales team actually wants.
A contact detail is not a sales opportunity. We help you decide what makes a lead worth pursuing, how to capture the information you actually need and who is responsible for the next conversation. Marketing and sales need to agree on that definition before volume becomes useful.
Is it the right next step?
Best for businesses that need appointments, consultations or quotes rather than immediate online purchases. If the offer is not yet clear, we begin with the reason a customer would enquire.
Find your starting pointThe problem
Where performance leaks.
Lots of leads, few sales conversations.
No qualification before leads reach sales.
Slow follow-up that loses warm prospects.
The decisions behind the work
A closer look at the strategy.
02
Balance effort and information
Long forms can reduce completion; very short forms can leave sales guessing. We test the questions that change the next action rather than adding fields just because they might be interesting.
03
Close the feedback loop
Lead source, qualification and sales outcomes should stay connected. Rejected leads need a reason, so the campaign team can distinguish targeting problems from slow follow-up.
Our approach
How we build it.
01
Offer design
A compelling reason to raise a hand, built around your customer's real problem.
02
Capture
Forms, quizzes and landing pages that balance volume and quality.
03
Qualification
Questions and scoring that route the right leads to the right people.
04
Follow-up
Instant SMS and email sequences so no lead goes cold.
A practical start
What we need
from your team.
Clear access, current information and agreed responsibilities keep the work moving. We confirm the requirements before the project begins.
- Your ideal customer and disqualification criteria
- Current forms, offers and lead sources
- Sales stages and follow-up ownership
- Examples of accepted and rejected leads
Included
What you get.
- Offer strategy
- Lead magnets
- Landing pages
- Qualification forms
- Lead scoring
- CRM routing
- Follow-up automation
- Pipeline reporting
Workflow example
A typical campaign cycle.
- 01Define ideal lead
- 02Create offer
- 03Launch traffic
- 04Qualify + score
- 05Route to sales
- 06Measure pipeline
Measurement, not guesswork
Know what the numbers mean.
Useful measures include qualified-lead rate, response time, attended appointments and cost per opportunity. A lower cost per form submission is not a win if fewer people become customers.
- Live dashboard with spend, leads, CPL and conversion rate
- Weekly performance notes with what changed and why
- Monthly review of strategy, tests and next priorities
growth.console / last 30 days
Illustrative sample dataLeads
1,284
▲ 18.2%
CPL
$24.10
▼ 9.4%
ROAS
4.6x
▲ 0.7x
Revenue
$148k
▲ 22%
Spend
$30.9k
▲ 6.0%
Conv. rate
6.8%
▲ 1.2pt
Traffic
42.7k
▲ 11%
Appointments
214
▲ 15%
Traffic vs leads● leads
Funnel performance
Traffic
100%
Leads
46%
Qualified
28%
Appointments
17%
Customers
9%
Weekly spend
FAQ
Lead Generation questions.
Do you guarantee a number of leads?+
No. We don't guarantee results, because they depend on market, offer and budget. We do commit to a transparent process and clear reporting.
Who follows up with the leads?+
Ownership is agreed with your team. We can configure routing and reminders, but your sales capacity, availability and response process need to be defined before campaigns launch.
Connect the next piece
Related services.
Let's talk about lead generation.
Tell us what is working, what is getting in the way and what a useful next step would look like for your business.