Case study / Dental
Increase booked consultations while lowering cost per booking.
Overview
The situation.
Implant enquiries are high-value but high-consideration. This practice had no shortage of clicks—the problem was that most enquiries never became a booked consultation, and the front desk couldn't tell a serious patient from a price shopper until they were already on the phone.
The practice was running a single broad campaign for all treatments. Implant keywords shared budget with routine check-ups, the landing page asked for too much information too early, and enquiries sat in an inbox until someone had time to call back—sometimes a day later. By then, the patient had often booked elsewhere or talked themselves out of it.
At a glance
- Industry
- Dental
- Campaign
- Meta Ads lead campaign plus Google Search for implant keywords.
- Focus
- Increase booked consultations while lowering cost per booking.
Brief
The engagement at a glance.
Client
Sample Client A
Industry
Dental
Challenge
Lead volume was steady but few enquiries became booked implant consultations.
Objective
Increase booked consultations while lowering cost per booking.
Strategy
Treatment-specific landing page · Qualifying instant form · Speed-to-lead SMS
Creative
Patient-education video hooks and clinician-led explainers.
Campaign
Meta Ads lead campaign plus Google Search for implant keywords.
Funnel
- 01Ad
- 02Landing page
- 03Qualifier
- 04Booking
- 05Consult
Approach
How we tackled it.
Week one focused on tracking and the landing page; weeks two and three launched search and Meta lead campaigns in parallel. The team reviewed qualification answers every Friday and adjusted the form twice in the first month. Creative rotated monthly, with the clinician explainers consistently outperforming stock-style imagery.
Separate the treatment
We built a dedicated implant journey: its own search campaign, its own landing page and its own follow-up sequence, so budget and messaging matched the value of the treatment.
Qualify before the call
A short instant form asked about treatment interest, timeframe and previous consultations—enough for the team to prioritise, without collecting anything clinical.
Respond in minutes
An automatic SMS acknowledged every enquiry instantly and set expectations for when the practice would call, keeping the patient warm while the team prepared.
Educate with creative
Clinician-led explainer videos answered the questions patients were already searching, so the consultation felt like a next step rather than a sales pitch.
Results
Performance over time.
Illustrative campaign figures—not actual client results, forecasts or guarantees.
+47%
Booked consults
-28%
Cost per booking
82%
Show rate
Qualified leads trend
Monthly conversions
Learnings
What we learned.
- → Qualification questions improved lead quality.
- → Fast follow-up mattered more than ad volume.
Takeaways for your business
- ✓High-consideration treatments need their own funnel, not a shared one.
- ✓Qualification questions reduce volume and raise value—that trade is usually worth it.
- ✓Speed-to-lead is a clinical-diary problem as much as a marketing one.
Questions
Questions about this kind of engagement.
Did lead volume drop when qualification was added?+
Yes, by design. Fewer forms were submitted, but a much higher share became booked consultations, and the front desk spent its time on patients who were genuinely ready.
How long before results showed?+
Booked consultations improved within the first month; the cost-per-booking improvement took roughly eight weeks as the campaigns learned and the follow-up process settled.
Could this work for other treatments?+
The same structure applies to any high-consideration treatment—aligners, cosmetic work, implants—each with its own page, qualification and follow-up.
More studies
Explore other industries.
Want a plan like this for your business?
Start with a growth audit—we'll map your funnel and show you where the biggest gains are.