SHARP LYNX / Industry expertise
Real Estate marketing.
Built for your customer.
Qualified property enquiries and viewings, connected to agent follow-up.
The buying decision
Turn property interest into a useful agent conversation.
Two enquiries about the same property can mean very different things. One person may be ready to view; another may be comparing neighborhoods months ahead of a move. We organize campaigns and follow-up around property interest, timing and the next useful action rather than assuming every contact is ready to make an offer.
Property information needs to be current and specific: availability, location, features and the terms your team has approved. Strong listing images help buyers inspect the actual property. Illustrative agency imagery should never be presented as a photograph of a listing or development.
Customer journey
How your customers decide.
Property decisions involve location, timing and financing; enquiry volume alone does not indicate purchase readiness.
- 01Discovers listing
- 02Compares locations
- 03Requests details
- 04Books viewing
- 05Makes offer
- 06Completes
A campaign is only one part of this journey. We look at what the customer needs at each stage, where the next action becomes unclear and what your team needs to do when interest arrives. That helps us prioritize improvements instead of adding channels without a reason.
Real Estate priorities
What deserves attention first.
01
Keep listings synchronized
Review the connection between live inventory, advertisements and landing pages. Pause or update campaigns when a property is unavailable rather than sending buyers into a dead end.
02
Respect housing rules
Housing advertisements need appropriate platform categories and targeting restrictions where applicable. Audience decisions and copy should be reviewed for the requirements that apply to your market.
03
Make viewings manageable
Capture the property of interest and preferred next step, then route the enquiry to the responsible agent. Avoid collecting sensitive financing documents through a general marketing form.
From interest to action
A clearer path to the right enquiry.
Listing and seller-enquiry pages should make the purpose of the request clear. We review mobile galleries, property facts, agent contact and viewing requests together. Broad area content can support research, but should not invent local price trends or imply that a person is financially qualified.
We match the advertisement, page and next action to the same offer. Your customer should not have to guess whether they are requesting information, making a booking or starting an application. Any claim, fee or condition needs to remain consistent throughout that journey.
Your channel plan
- Google Search
- Meta Ads
- SEO
Channels are considered according to your audience, eligibility and budget—not automatically included in every engagement.
The handoff matters
Follow-up with an owner. Not a loose end.
Agent assignment, viewing reminders and appropriate longer-term nurture help maintain a useful conversation. Availability changes need to be communicated accurately. Automation should not pressure someone into a property decision or replace an agent’s responsibility to verify information.
Enquiry forms capture property interest and timing before routing to an agent.
- Viewing reminders
- Agent assignment
- Long-term buyer nurture
We agree which messages are appropriate, who responds when a customer needs help and how an opt-out is handled before connecting the workflow.
Meaningful reporting
Measure the outcome, not the noise.
Review qualified enquiries, viewing attendance and progression to offers or instructions where the data is available. Keep buyer and seller campaigns separate in analysis. A large contact list is not the same as a transaction pipeline.
MEASURE / 01
Cost per qualified enquiry
MEASURE / 02
Viewing attendance
MEASURE / 03
Enquiry-to-offer rate
These are planning measures, not claimed client results. We agree definitions and data sources before treating a report as evidence of performance.
A practical engagement
Know what happens next.
Understand the business
Start with your offer, customer, capacity and existing marketing. Bring the website and tools you already use, along with the questions your team hears most often. We use that context to identify the gaps that matter, not to prescribe a replacement for everything.
Agree a focused plan
Set priorities, account access, review responsibilities and the outcomes worth measuring. Your scope should explain the channels being considered, the content or creative required and who owns each next action. Costs and commitments belong in the agreed proposal.
Review and improve
Connect campaign reports with customer and sales feedback. If the enquiry is right but the next step is weak, improve the booking, offer or follow-up before buying more traffic. Performance depends on your market and execution; leads and rankings are not guaranteed.
Services for Real Estate
The capabilities behind the plan.
Google Advertising
Search and Performance Max campaigns that capture high-intent demand at the right cost.
Explore serviceMeta Advertising
Facebook and Instagram campaigns built around audience strategy, creative testing and clean tracking.
Explore serviceFunnels
Landing pages and conversion paths designed around one audience, one offer, one action.
Explore serviceCRM & Sales Automation
Connected pipelines, lead scoring and sales handoffs that remove repetitive admin.
Explore serviceFAQs
Real Estate marketing questions.
Can you promote individual listings?+
Yes, with current property information and approved listing media supplied by your team. Campaigns need a process for availability updates.
Can housing ads use unrestricted targeting?+
No. Applicable housing requirements and platform restrictions need to be followed. We review those constraints before recommending audiences.
Should buyer and seller enquiries share a funnel?+
Often they need distinct messaging and qualification. We review your services and agent workflow before deciding how to structure them.
Your next step
A growth plan for your real estate business.
Tell us what you offer, who you want to reach and where the current journey falls short. Start with a focused conversation, not a one-size-fits-all campaign.