SHARP LYNX / Industry expertise
Automotive marketing.
Built for your customer.
Connect inventory and service demand to booked appointments.
The buying decision
Connect current inventory to the right appointment.
Vehicle shoppers compare models, stock, price and the dealership experience before visiting. Service customers may simply need a convenient appointment for a specific issue. We separate those journeys so a sales campaign does not compete with a service-booking message for attention.
Inventory and offer details change quickly. Advertisements need a dependable source for current availability and approved pricing or finance information. A compelling campaign is not useful if the vehicle is gone or the advertised terms do not match the conversation at the dealership.
Customer journey
How your customers decide.
Inventory changes quickly and shoppers compare multiple dealers before visiting.
- 01Researches vehicle
- 02Compares stock
- 03Requests quote
- 04Books test drive
- 05Purchases
- 06Returns for service
A campaign is only one part of this journey. We look at what the customer needs at each stage, where the next action becomes unclear and what your team needs to do when interest arrives. That helps us prioritize improvements instead of adding channels without a reason.
Automotive priorities
What deserves attention first.
01
Keep stock current
Align inventory-led pages and campaigns with the vehicles your team can offer. Establish who updates sold stock, images and price changes before increasing traffic.
02
Separate sales and service
Use different pages and next actions for vehicle enquiries, test drives and workshop appointments. Qualification should capture the relevant model or service need, not the same generic form for everyone.
03
Review offer disclosures
Have your team approve pricing, incentives and finance statements. Important conditions must be understandable and consistent with the landing page; approval or savings should never be invented.
From interest to action
A clearer path to the right enquiry.
We review model pages, inventory search and appointment requests on mobile. Buyers should be able to see the actual vehicle details and ask the appropriate sales team a question. Sensitive finance information belongs in approved application systems, not ordinary ad lead forms.
We match the advertisement, page and next action to the same offer. Your customer should not have to guess whether they are requesting information, making a booking or starting an application. Any claim, fee or condition needs to remain consistent throughout that journey.
Your channel plan
- Google Search
- Meta Ads
- Local SEO
Channels are considered according to your audience, eligibility and budget—not automatically included in every engagement.
The handoff matters
Follow-up with an owner. Not a loose end.
Route requests by department or location and record test-drive or service reminders. Quote follow-up should acknowledge availability changes. CRM workflows help your team see the next action without repeatedly contacting a customer about stock that is no longer relevant.
Model and location preferences route enquiries to the correct sales team.
- Test-drive reminders
- Quote follow-up
- Service reminders
We agree which messages are appropriate, who responds when a customer needs help and how an opt-out is handled before connecting the workflow.
Meaningful reporting
Measure the outcome, not the noise.
Review relevant appointments, attendance, vehicle sales or completed service work where measurable. Keep service and sales economics separate. A low cost per lead means little if the enquiries concern unavailable stock or never reach the correct team.
MEASURE / 01
Cost per appointment
MEASURE / 02
Test-drive attendance
MEASURE / 03
Sales conversion
These are planning measures, not claimed client results. We agree definitions and data sources before treating a report as evidence of performance.
A practical engagement
Know what happens next.
Understand the business
Start with your offer, customer, capacity and existing marketing. Bring the website and tools you already use, along with the questions your team hears most often. We use that context to identify the gaps that matter, not to prescribe a replacement for everything.
Agree a focused plan
Set priorities, account access, review responsibilities and the outcomes worth measuring. Your scope should explain the channels being considered, the content or creative required and who owns each next action. Costs and commitments belong in the agreed proposal.
Review and improve
Connect campaign reports with customer and sales feedback. If the enquiry is right but the next step is weak, improve the booking, offer or follow-up before buying more traffic. Performance depends on your market and execution; leads and rankings are not guaranteed.
Services for Automotive
The capabilities behind the plan.
Google Advertising
Search and Performance Max campaigns that capture high-intent demand at the right cost.
Explore serviceMeta Advertising
Facebook and Instagram campaigns built around audience strategy, creative testing and clean tracking.
Explore serviceSEO
Technical, content and local SEO that compounds into durable organic demand.
Explore serviceCRM & Sales Automation
Connected pipelines, lead scoring and sales handoffs that remove repetitive admin.
Explore serviceFAQs
Automotive marketing questions.
Can you promote changing vehicle inventory?+
Yes, if there is a reliable source and process for stock, media and price updates. We discuss that maintenance before launching inventory-led campaigns.
Can finance offers be included?+
Only with approved, accurate terms and required disclosures. We do not invent eligibility, approval or repayment claims.
Can service and sales campaigns be reported separately?+
Yes. Different appointment types and outcomes should be distinguished so each department can judge the relevance of its enquiries.
Your next step
A growth plan for your automotive business.
Tell us what you offer, who you want to reach and where the current journey falls short. Start with a focused conversation, not a one-size-fits-all campaign.